Connect Your Hotel with Global & Chinese Luxury Travelers
We create stunning photo and video campaigns that rebuild traveler confidence, drive bookings, and elevate your brand on Instagram and Xiaohongshu (RedNote).
View Our Packages
We create stunning photo and video campaigns that rebuild traveler confidence, drive bookings, and elevate your brand on Instagram and Xiaohongshu (RedNote).
View Our PackagesIn a shifting travel landscape, authentic content is the key to rebuilding trust and capturing the attention of high-value guests.
Are you navigating the recent drop in Chinese visitor numbers and looking for effective ways to reconnect?
Is your brand actively addressing traveler concerns around safety and value to stand out from the competition?
This is the moment to build confidence with authentic, high-quality content that tells your unique story.
Global Media Producer & Commercial Actor
Chinese Market & Xiaohongshu Specialist
We go beyond a one-size-fits-all approach, working to understand your unique brand identity and marketing objectives.
We act as a natural extension of your marketing team, ensuring our content strategy aligns perfectly with your ongoing campaigns.
With deep commercial experience in both Western and Chinese markets, we create content that is culturally resonant and effective.
As both creators and models, we leverage our authentic connection with our audiences to build genuine trust for your brand.
We can source additional models and collaborate with our network of trusted media partners to deliver exceptional, large-scale assets.
We track key analytics and leverage our marketing expertise to boost content, guaranteeing significant and targeted reach.
We start with a call to understand your brand, goals, and target audience, ensuring our campaign is perfectly aligned.
Our team captures stunning, high-quality photo and video content at your property, showcasing its unique character.
We meticulously edit and deliver the final, polished assets on schedule, ready for launch.
We publish the content, manage any paid campaigns, and provide detailed analytics on the results.
September 5, 2025
With Chinese tourism to Thailand still recovering, the opportunity for luxury hotels is immense. The key is no longer just value, but trust. High-value travelers are seeking authentic, safe, and unique experiences. This requires a shift in marketing from generic promotions to targeted, narrative-driven content.
Firstly, leverage authentic creator partnerships on platforms like Xiaohongshu. A genuine endorsement from a trusted voice is far more powerful than a traditional ad. Secondly, focus on "experiential storytelling"—showcasing unique offerings like private dining, spa treatments, or cultural tours that highlight safety and exclusivity. Finally, create high-quality video content that provides a virtual tour, addressing unspoken concerns and setting a tone of serene luxury before they even book.
September 2, 2025
In today's digital landscape, a beautiful photo is expected; an immersive video is what converts. For luxury hotels, short-form video (like Instagram Reels and YouTube Shorts) is the most powerful tool for conveying the true "feeling" of a property. While professional photos showcase the design, video showcases the experience.
Focus on creating a series of short, targeted videos. A 30-second "morning view from the suite" reel, a 45-second tour of the spa facilities, or a 60-second "day in the life" at your hotel can drive exponentially more engagement than a static image. The key is authenticity and emotion—capture the sound of the city from the balcony, the steam rising from a coffee cup, the quiet ambiance of the lobby. This is what allows potential guests to imagine themselves in the space, moving them from passive viewer to active booker.
August 28, 2025
For luxury hotels targeting the Chinese market, overlooking Xiaohongshu (RedNote) is like ignoring Instagram for the Western market—a critical mistake. RedNote is not just a social media app; it's a powerful search engine and trusted review platform where high-income users meticulously plan their travel.
The platform's users value long-form, detailed "notes" that combine beautiful imagery with practical advice. A featured post from a trusted travel creator can serve as a powerful, evergreen testimonial that influences booking decisions for months. Success on RedNote requires a nuanced understanding of the culture—focusing on aesthetics, detail, and genuine experience. Partnering with a specialist who understands this ecosystem is the most effective way to ensure your brand's message resonates authentically and drives tangible results.
We are currently in paid partnership discussions with several leading 5-star properties in Bangkok.
Barter Basis
Ideal for creating a rich library of organic content featuring both of us, designed to appeal to diverse international guests.
In exchange for 3 nights' complimentary accommodation.
Partnership Investment
Maximize immediate ROI and guarantee your message penetrates both global and Chinese luxury markets simultaneously.
Let's start a conversation. Click the button below to send us an email and schedule a discovery call.
Or email us directly at: partners@hy-luxe.com